Visual composition and design of the information in promotional and advertising messages of the artisan foods of the Vitrina Productiva de Tungurahua.
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Abstract
The present investigation studies the composition of the advertising visual messages in artisanal foods of the Productive Showcase of Tungurahua, based on the design of the information. Its objective is to understand the configuration of the advertising image under the analysis of compositional, social and cultural elements. It is the visual language that allows the articulation of advertising messages without any distinction regarding the product or service. The configuration of the image is analyzed from the discourse generated by the companies and their products. A qualitative research useful for the observation of aspects related to the visual is carried out. Techniques such as discourse analysis and observation and instruments such as the observation record are used. The object of study comprises 82 advertising displays made by students from two preparatory cycles of the graphic design career at the Technical University of Ambato. His contribution contributes to the development of communication graphics with tools for the creation of a communicative, simple, clear and universal discourse, designed for the user. The result shows the image as the representation of the object itself, arranged on a device (display) whose image is a two- or three-dimensional scheme.
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